For some time now, I have been on a quest to understand why it's so difficult to do the things we know are best for us. What drives that "devil" on one shoulder to drown out the messages of the "angel" on the other? I had a sense it was more than just lack of discipline, willpower, or the lack of other personal traits such as integrity or strength of character. Shame be damned. Human behavior is best understood, rather than judged. The Pleasure Trap really helps me understand a lot of stuff I've been flirting with for some time. I think it could provide some "ah-hah" moments for others, as well...
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